A business websites ability to rank relies on 3 important metrics all of which can be monitored and tweaked to work your way to the top of search engines for your chosen keywords. Domain Authrority, keywords and page score all play an important role in where you rank on search engine results pages.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” so its important to get these right and monitor the conversion rate of the keywords of both you and your competition.
Page Score is an index which depends on the quantity and types of technical errors in the framework of your website. It helps to understand how ideal is your page from technical side. This is an important metric to monitor as search engines use this as deciding factor when ranking you in their listings.